Strategy
A homepage is a sequence of decisions.
Give every section a job, and every reader a clear next step.
3 min read
Start with the question in the reader’s head.
A visitor rarely arrives wanting a tour of your company. They want to know whether you understand their problem and whether your offer could help. Put that answer near the top of the page in language a customer would actually use. Then show the product, the work or the process that makes the claim credible.
Give each section one responsibility.
A good homepage moves from recognition to understanding to confidence. If two sections do the same job, combine them. If a section adds atmosphere but no useful information, shorten it. End with a specific action that matches the reader’s stage: explore the work, compare an engagement, or describe a project.
Review the mobile story first.
Read only the headings on a narrow screen. They should tell a coherent story without relying on a two-column composition. Move supporting detail below the main point and make sure the next action remains easy to find. This simple editing exercise often improves the desktop experience as well.