Notes from the office.

Practical observations on positioning, digital craft and building systems that keep working after launch.

Strategy

A homepage is a sequence of decisions.

Give every section a job, and every reader a clear next step.

Process

The handoff is part of the design.

A beautiful file is only useful when someone else can keep using it.

Craft

Less motion. More meaning.

Use movement to explain a change, rather than decorate a scroll.

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